London, The Bryanston Residences Takes Shape
Il Sole 24 Ore

London, The Bryanston Residences Takes Shape


Nicol Degli Innocenti

On the corner of Hyde Park, the new building is designed by Rafael Viñoly. There are 54 apartments with prices starting from 2.6 million pounds.

The view of the greenery is increasingly important, especially in an urban context. There is more and more attention on wellness, health and psychological well-being, a trend already visible for some time that has now been accentuated by the coronavirus emergency. This preference also translates into the choice of where to live and green spaces in the city are considered increasingly precious.

According to Knight Frank’s Global Park Report 2002, 50% of high-income buyers consider proximity to greenery before buying a house, a percentage that rises to 60% in the case of London.

The report focuses on 5 key cities: New York, Hong Kong, Singapore, Sydney and the British capital. The trend is the same in all five cities: “adjacency to a park increases prices by 18% on average, while a direct view of a park raises them by 34%,” according to the study.

Again London detaches everyone, explains Rupert des Forges, Knight Frank’s Prime Centre London manager:|The price of properties overlooking Hyde Park, one of the real parks, can also be doubled compared to properties in the area without facing”. The reason is that the offer is very limited. Less than half of the buildings located on the six-kilometre road directly overlooking Hyde Park are residential, of these, only 6% are modern. The rest are period buildings or built after the Second World War.

In Marble Arch, on the corner of Hyde Park, an anonymous 1960s building that housed a cinema was demolished to create The Bryanston, a new residential complex that fully meets the need for a “room with a view”. Located right at the beginning of Oxford Street, the building offers residents the choice of whether to be in a few steps in the quiet of the park or in the hustle and bustle of London’s great shopping street.

The 18-storey building overlooking the immense and famous London park was built by Almacantar in partnership with The Portman Estate. The complex has 54 apartments of one to five bedrooms, all with three-meter high ceilings and floor-to-ceiling windows to make the most of the light and the view. The most spectacular is the duplex penthouse. Prices start at 2.6 million pounds.

Designed by the architect Rafael Viñoly, who built the Walkie Talkie skyscraper in the City, The Bryanston is 75 meters high and has an elegant and curved shape. “I wanted to create a timeless project for London, with an accentuated curvature that makes it more particular and remarkable – explained the architect – To stay in line with the architecture of the area I chose Portland stone for the facade, from the same quarry that had been used for the cathedral of San Paolo”.

For Viñoly, who had also designed 432 Park Avenue in New York, an apartment complex overlooking Central Park, it is the first residential project in Great Britain, chosen precisely for its location next to Hyde Park.

Residents of The Bryanston will have access to the wellness area which includes a 25m swimming pool, a sauna, a Turkish bath and a gym. The common areas have a business room, a games room for children and a private cinema, while the cars will have access from the rear directly to the underground garages. The complex has a 24-hour concierge service.